Projects

Sustainability is becoming an increasingly important issue in society, not only in food production, but also in ornamental plant production. In addition to consumers, stakeholders and investors increasingly expect transparency on sustainability issues. In agriculture, many sustainability assessment systems have been in place since the 1990s, but these are still lacking for all sectors of horticulture. The research project will develop a sustainability assessment system for pot plant production. It will also investigate the background to the decision-making processes involved in sustainability assessment.

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Poster - Bioökonomie-Camp 2021, "Sustainability assessment in horticulture"

Presentation - IHC 2022 Angers, "Communication of sustainability in horticulture – What messages do consumers currently perceive and what expectation do they have regarding sustainability?"

Luise Knauber

Business decisions in German horticultural companies are largely based on experience and intuition. Controlling is rarely used and not very intensively. This is due to the lack of business knowledge and the difficulty to recognize the benefits in relation to the effort. Digital technologies in the areas of data acquisition, processing and integration offer potential for information and controlling systems to reduce the effort of data management and to rationalize decision processes. The research project will investigate how digital transformation can act as a driver for controlling in horticulture.<o:p></o:p>

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Presentation - 59. Betriebswirtschaftliche ZBG Fachtagung 2021, Thema "App-basiertes Controlling als Werkzeug in der Entscheidungsfindung – Ein Treiber für betriebswirtschaftliches Engagement im Gartenbau?"

conference contribution - Digitale Transformation als Treiber von Controlling im Gartenbau – ein konzeptioneller Ansatz, in (M. Gandorfer, C. Hoffmann, N. El Benni, M. Cockburn, T. Anken, H. Floto, Hrsg.): Referate der 42. GIL-Jahrestagung in Tänikon (virtuell), 21.-22. Februar 2022, Lecture Notes in Informatics (LNI)-Proceedings Vol. 317, Bonn, S. 201-206

Presentation - 55. Gartenbauwissenschaftliche Tagung 2023, Thema "Wie werden Nachwuchsführungskräfte im Gartenbau im Zuge der Meisterfortbildung an den Nutzen betriebswirtschaftlicher Praktiken herangeführt und wie werden dazu digitale Technologien eingesetzt?"

Article - Digitale betriebswirtschaftliche Werkzeuge – Unterstützung für den Obstbau, Gartenbauprofi 05/2022, S. 18-17

Luis Müller